Trefferliste "Global Marketing" - alle Bücher und LPs

Ihre Suche nach "Global Marketing" (Bücher und LPs) ergab 15 Treffer.

Frank-Martin Belz, Ken Peattie,
Nachhaltigkeits-Marketing. Ein globaler Ansatz

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration vo…

lieferbar ab 15.6.2026.

Buch

Svend Hollensen
Global Marketing

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing. It helps students analyze, select, and evaluate co…

lieferbar ab 22.6.2025.

Buch

Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresistibl…

lieferbar innerhalb 2-3 Wochen

Buch

Michael Solomon, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Marketing: Real People, Real Choices -- Global Edition

For principles of marketing courses. Companies dont make decisions. People do. Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decis…

lieferbar ab 19.4.2025.

Buch

Byoungho Ellie Jin
Global Fashion Business

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse ex…

lieferbar in mind. 4 Wochen

Buch

Conor Heffernan
Indian Club Swinging and the Birth of Global Fitness

Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, …

lieferbar ab 26.6.2025.

Buch

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinati…

lieferbar innerhalb 2-3 Wochen

Buch

Sabrina Zahren
Saudische Influencer*innen auf YouTube

Studies in International, Transnational and Global Communications

Seit 2015 wird die arabischsprachige YouTube-Sphäre von saudischen Influencer*innen dominiert. Sie orientieren sich an globalen Standards, die Sabrina Zahren als globalen Konsens bezeichnet. Die Akteur*…

sofort lieferbar

Buch

Katherine Melchior Ray, Nataly Kelly
Brand Global, Adapt Local

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

lieferbar ab 3.6.2025.

Buch

Ryan Serhant
Brand It Like Serhant

"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second…

lieferbar ab 8.7.2025.

Buch

Spacey Jane

Here Comes Everybody

Bereit für den Durchbruch 2016 gründeten sich Spacey Jane im australischen Perth. Nach dem Release ihres Debütalbums »Sunlight« (2020), das es in ihrer Heimat bis auf Platz zwei der Charts schaffte, unter…

lieferbar in mind. 4 Wochen

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler
Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

lieferbar in mind. 4 Wochen

Buch

Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO MEANINGFUL MARKETING "Afdhel, Bobby, and Conspiracy of Love are key partners on this journey to bring our purpose to life." -VICKY L. FREE, former CMO, Global Bra…

lieferbar innerhalb 1-2 Wochen

Buch

Marketing Solutions to the Challenges of a VUCA Environment

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in …

lieferbar innerhalb 2-3 Wochen

Buch

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