Global Marketing – alle Bücher und LPs online kaufen

Frank-Martin Belz: Nachhaltigkeits-Marketing. Ein globaler Ansatz, Buch

Frank-Martin Belz, Ken Peattie,
Nachhaltigkeits-Marketing. Ein globaler Ansatz

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration vo…

lieferbar ab 5.11.2025.

Buch

EUR 39,90*

Helen Millward
Global Marketing

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

lieferbar ab 3.3.2025.

Buch

EUR 56,28*

Research on Islamic Business Concepts

Springer Proceedings in Business and Economics

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic bus…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

Maria A. Rodas, Carlos J. Torelli
Globally-Minded Marketing

This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities an…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 60,30*

Byoungho Ellie Jin
Global Fashion Business

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step. Diverse ex…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 67,57*

Conor Heffernan
Indian Club Swinging and the Birth of Global Fitness

Emerging in colonial India, the fitness fad that was Indian Club Swinging became a global exercise practice in the early 19th century. Used by physicians, soldiers, gymnasts, children and athletes alike, …

Erscheint bald

Buch

Sabrina Zahren
Saudische Influencer*innen auf YouTube

Studies in International, Transnational and Global Communications

Seit 2015 wird die arabischsprachige YouTube-Sphäre von saudischen Influencer*innen dominiert. Sie orientieren sich an globalen Standards, die Sabrina Zahren als globalen Konsens bezeichnet. Die Akteur*…

sofort lieferbar

Buch

EUR 74,99*

Michael Solomon, Michael R. Solomon, Cristel Antonia Russell
Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

mind. 2 Monate

Buch

EUR 91,03*

CSR Communication in the Media

CSR, Sustainability, Ethics & Governance

Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 164,28*

Fashion for the Common Good

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 204,83*

Spacey Jane

Here Comes Everybody

Bereit für den Durchbruch 2016 gründeten sich Spacey Jane im australischen Perth. Nach dem Release ihres Debütalbums »Sunlight« (2020), das es in ihrer Heimat bis auf Platz zwei der Charts schaffte, unter…

lieferbar in mind. 4 Wochen

LP

EUR 26,99*

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 91,03*

Sustainable Approaches and Business Challenges in Times of Crisis

Springer Proceedings in Business and Economics

This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe. Featuring selected papers presented at the second ann…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 164,28*

Business Advancement through Technology Volume I

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advanc…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Business Advancement through Technology Volume II

Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advanc…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler
Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of…

lieferbar in mind. 4 Wochen

Buch

EUR 113,03*

Fashion Marketing in Emerging Economies Volume I

Palgrave Studies of Marketing in Emerging Economies

Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Marketing Solutions to the Challenges of a VUCA Environment

Springer Proceedings in Business and Economics

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

Global Marketing – alle Bücher und LPs

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